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" Strategic social media "
/ L. Meghan Mahoney, West Chester University of Pennsylvania, PA, US, Tang Tang, University of Akron, OH, US.
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Latin Book
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| Language of Text
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English
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| Book No
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eb230709
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| Main Entry
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Mahoney, L. Meghan,
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| Title and Author
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Strategic social media [electronic resource] : from marketing to social change / L. Meghan Mahoney, West Chester University of Pennsylvania, PA, US, Tang Tang, University of Akron, OH, US.
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| Edition Statement
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Second edition
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| Place of Publication, Distribution, etc.
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Hoboken, New Jersey
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| Name of Publisher, Distributor, Etc.
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: Wiley-Blackwell
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| Date of Publication, Distribution , etc.
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, [2024]
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| Physical Description
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1 online resource: digital, PDF file
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| General Notes
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Title from title page of PDF file
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| Type of Electronic Resource
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Mode of access: World Wide Web
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| System Requirments
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System requirements: Windows (+xp), with support for Latin texts; Adobe Acrobat Reader (+9), Mozilla FireFox (+23), Internet Explorer (+9), Google Chrome (+23)
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| Internal Bibliographies/Indexes Note
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Includes bibliographical references and index.
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| Summary or Abstract
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Generation Z, individuals born between 1997 and 2012, grew up with social media and constant Internet access, with the average getting a personal smartphone by age of 12. While previous generations' use and interaction with digital technologies earned criticism for their lack of interest in reading print books, erosion of basic grammar skills, lack of memory recall ability, and a fascination with distributing mundane status updates through social networking sites (Bauerlein, 2009; Palfrey & Gasser, 2010), Generation Z is believed as the most ethnically diverse generation with promising commitment to diversity and inclusion initiatives
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| Topical Name Used as Subject
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Social mediaMarketing.
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Social marketing.
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Internet marketing.
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Online social networks.
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User-generated content.
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| Record identifier
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886606
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